Not long ago, Brazillian journalist and editor Racquel Gaudard contacted me for an article she was writing for the publication Duetto. Her article was published last month and can be viewed here. Even if you don't understand Portugese, this publication is filled with beautiful imagery. Racquel also kindly provided me with a translation of the article into English for my blog.
When fashion in the museum became a synonym of art
By Raquel Gaudard
The 2012 calendar is full of great fashion exhibitions not to miss, however, the most awaited are – once again – happening far from Brazil.
The Metropolitan Museum of Art (MET) presents in New York, from May 10th to August 19th, “Schiaparelli and Prada – Impossible Conversations”. Elsa Schiaparelli and Miuccia Prada, parted by time and linked by style connections, get an exhibition that shows how both explored different angles of similar issues in their collections.
Heading to the old world, specifically to Paris, the Les Arts Decoratifs is ready to open its doors and face a huge line of fashion lovers, coming from all parts of the world – that´s what the exhibition “Louis Vuitton - Marc Jacobs” is expecting – from March 9th to September 16th. In view of the extended time, the foresights point to a success as great as Alexander McQueen´s show, last year. Almost 700 thousand people passed by the event, a great amount, specially if we consider the contemporary art audience.
“Fashion exhibitions are in fashion”, says Ingrid Mida, Canadian artist and researcher of the intersection of fashion, art and history. “Fashion attracts young audiences into museums, and savvy curators are aware of the seductive power of staging exhibitions that will bring people into the museum”, she analyses.
Ingrid reminds us that it was Diana Vreeland who first presented, in a museum, the work of an living fashion designer, in 1983, when she showed off an Yves Saint Laurent retrospective, at the MET. “That exhibition generated a lot of controversy, but also set a precedent that others have since followed”. For Mida, fashion shows are more accessible to the mainstream perception than the traditional contemporary art installations, fact that explains – in her point of view – the big audience created by these events.