Wednesday, August 3, 2011

The Berlin Fashion Network

Fashion insiders in Berlin know that some of the most interesting shops are down alleyways and at the end of courtyards. And The Berlin Fashion Network Store is not something that you just stumble upon.... It is at the end of the eight interconnected courtyards of Die Hackesche Höfe. This beautiful Art Nouveau styled complex with an array of shops, cafes and galleries is adjacent to the Hackescher Markt in the centre of Berlin.

Die Hackesche Höfe. Photo by Ingrid Mida 2011

One of the courtyards in Die Hackesche Hofe

The Berlin Fashion Network Store is a two level store that features the work of both established and up and coming Berlin designers like German Garments, Burkhardt Möllman, Barre Noire and Prodotyp.

I fell in love with one of their featured labels called Saena, whose delicate and feminine clothing has a sophisticated sensibility. The designer, Saene Chun, worked at Céline, Sonia Rykiel and Chloé before moving to Berlin in 2009 and launching her own label.  Her motto is 'one woman_one dress'  in that "she wishes to give women the feeling of having that one favorite dress in their closets."

saena entrechat

saena temps leve

Feminine and yet powerful - that is my kind of look. To see more of the saena collections, visit her website here. I've only been home for a few days and I'm already looking forward to a return trip. Could Berlin Fashion Week be in my future?

Berlin Fashion Network Store
Die Hackeschen Hofe
Rosenthalestrasse 40/41
10178 Berlin
Phone: +48 176 64 14 22 85

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