Friday, June 3, 2011


Bibha Mohapahan Dress for Rent Frock Repeat, Photo by Ingrid Mida 2011
Last night a mix of media and fashion types mingled at the Spoke Club in Toronto to celebrate the debut of Rent- Frock-Repeat. We balanced cocktails and appetizers as a bevy of beautiful gowns appeared on the floor, on screen and on ipads all around.

This web-based business was created by Lisa Delorme and Kristy Wieber to cater to women who attend charity galas, formal dinners, weddings, and other events. Offering chic, up-to-the minute fashions, the  rental of a dress is as easy as the click of a mouse. The price of a rental approximates about ten to fifteen percent of the retail cost of the gown. Renting instead of buying a frock could translate into savings for those of us who don't like to be seen in the same dress....And in case you were wondering, I wore my own frock: a black lace Giambatista Valli sleeveless sheath dress....

Party at the Spoke Club, Photo by Ingrid Mida 2011
Notice of copyright: 
All text and images on this blog are the copyright of Ingrid Mida, unless otherwise noted. The copying of posts, images and/or text without proper attribution is violation of copyright and legal action will be pursued.