Rent-Frock-Repeat

Bibha Mohapahan Dress for Rent Frock Repeat, Photo by Ingrid Mida 2011

Last night a mix of media and fashion types mingled at the Spoke Club in Toronto to celebrate the debut of Rent- Frock-Repeat. We balanced cocktails and appetizers as a bevy of beautiful gowns appeared on the floor, on screen and on ipads all around.

This web-based business was created by Lisa Delorme and Kristy Wieber to cater to women who attend charity galas, formal dinners, weddings, and other events. Offering chic, up-to-the minute fashions, the  rental of a dress is as easy as the click of a mouse. The price of a rental approximates about ten to fifteen percent of the retail cost of the gown. Renting instead of buying a frock could translate into savings for those of us who don't like to be seen in the same dress....And in case you were wondering, I wore my own frock: a black lace Giambatista Valli sleeveless sheath dress....

Party at the Spoke Club, Photo by Ingrid Mida 2011

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