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| Bibha Mohapahan Dress for Rent Frock Repeat, Photo by Ingrid Mida 2011 | |
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Last night a mix of media and fashion types mingled at the Spoke Club in Toronto to celebrate the debut of
Rent- Frock-Repeat. We balanced cocktails and appetizers as a bevy of beautiful gowns appeared on the floor, on screen and on ipads all around.
This web-based business was created by Lisa Delorme and Kristy Wieber to cater to women who attend charity galas, formal dinners, weddings, and other events. Offering chic, up-to-the minute fashions, the rental of a dress is as easy as the click of a mouse. The price of a rental approximates about ten to fifteen percent of the retail cost of the gown. Renting instead of buying a frock could translate into savings for those of us who don't like to be seen in the same dress....And in case you were wondering, I wore my own frock: a black lace Giambatista Valli sleeveless sheath dress....
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| Party at the Spoke Club |
5 comments:
What a fantastic idea! (When I think of all those gowns that have only been out once...just hanging in my closet). Only in Toronto though...pity.
You're not in the photo!
Thanks for this wonderful post, Ingrid! And Ms. Lucy - we ship Canada wide! Our business is entirely eCommerce and we're definitely set up to ship to you--return shipping is even covered in the price of renting!
It's a really good idea, wish I had been there to see some of these lovely dresses in person. And Canada-wide shipping is pretty cool as well. Next stop, England?! ;)
Great idea and lovely post. I'm sure the business will continue to be a raging success!
xo
Sada
http://dressologyhq.blogspot.com
OOOH Yummy, this could certainly cut down on those hours spent hand on chin, other paging through the hangers of my ever more familiar closet deciding 'what to wear'..... lovely post. Is your frock for rent by the way, it sounds delicious?
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