College Fashions in Vogue, August 1937

Cover Vogue, Inccorpoating Vanity Fair August 15, 1937

Fashion magazines have used the back to school theme as inspiration for their August issues for many years. I recently found an issue of Vogue dated August 15, 1937 with College Fashions as the theme. 1937 was a turbulent year in history with the Spanish Civil War, the Hindenburg disaster, the disappearance of Amelia Earhart and the rise of Stalin. In spite of the unrest, all was rosy on the fashion front.

Published twice a month, there were three Vogue magazines at the time- American, French and British. Edna Woolman Chase was Editor-in-Chief of all three. 

The August 15, 1937 issue of the magazine was 166 pages and features a model wearing a green and red plaid wool dress that is "reminiscent in style of the Grossman jersey dress, adopted by the emanticipated woman of 1918", but with the "casual chic of youth in its pleated skirt and white pique collar." 

The magazine features college themed advertisements as well as editorials on topics like: 

Voted most popular

College endowment

Compulsory for campus

Cut out for college

School directory

Autumn landscape colours

Puzzle parties

Most likely to succeed

Professor Shop-hound