Rent-Frock-Repeat

Bibha Mohapahan Dress for Rent Frock Repeat, Photo by Ingrid Mida 2011

Last night a mix of media and fashion types mingled at the Spoke Club in Toronto to celebrate the debut of Rent- Frock-Repeat. We balanced cocktails and appetizers as a bevy of beautiful gowns appeared on the floor, on screen and on ipads all around.

This web-based business was created by Lisa Delorme and Kristy Wieber to cater to women who attend charity galas, formal dinners, weddings, and other events. Offering chic, up-to-the minute fashions, the  rental of a dress is as easy as the click of a mouse. The price of a rental approximates about ten to fifteen percent of the retail cost of the gown. Renting instead of buying a frock could translate into savings for those of us who don't like to be seen in the same dress....And in case you were wondering, I wore my own frock: a black lace Giambatista Valli sleeveless sheath dress....

Party at the Spoke Club, Photo by Ingrid Mida 2011

Notice of copyright: 
All text and images on this blog are the copyright of Ingrid Mida, unless otherwise noted. The copying of posts, images and/or text without proper attribution is violation of copyright and legal action will be pursued.

My Fashion Calendar for June

Invite to the Jean Paul Gaultier Opening Night Party

In the past few months, I've traveled to New York, LA, San Francisco, San Diego, and Paris in the quest of art and fashion. Although I am a bit weary, the show that looks to be the most promising in terms of spectacle is the Jean Paul Gaultier retrospective at the Musee des Beaux Arts in Montreal. This show called "The Fashion World of Jean Paul Gaultier" is a celebration of the designer's 35 year career. Opening to the public on June 17th, the exhibition will later travel to Dallas and San Francisco.  I will  be attending the press preview on June 13th to interview the curator Thierry-Maxime Loriot and to write a review for Fashion Projects.  The opening night event just might to be THE party of the season, and of course that necessitated a new frock by Jean Paul Gaultier which is awaiting its debut in my closet.

Also on my calendar is this Thursday's party at the Spoke Club for Rent-Frock-Repeat This is a business that offers cocktail and evening gowns for rental.  Apparently, all it takes is a click of a mouse to chose from RfR’s inventory of designer collections and two sizes of the dress will be delivered to the customer's home or office. After the party, the dresses go back in a postage paid package. It is that simple! And what a clever idea for those that like to keep their look up-to-the-minute.

Beyond that, I will be speaking to costume history students again at Ryerson University and also have a writing deadline for Worn Fashion Journal. And then, I'm looking forward to a relatively quiet summer, especially as the sun has finally made an appearance in Toronto and my backyard beckons.

Notice of copyright: 
All text and images on this blog are the copyright of Ingrid Mida, unless otherwise noted. The copying of posts, images and/or text without proper attribution is violation of copyright and legal action will be pursued.