Last Chance to See

The summer is drawing to a close as are a number of exhibitions of fashion in the museum. The list includes:

Surreal Body Gallery from Impossible Conversations: Schiaparelli and Prada at the Met
Photo courtesy of the Costume Institute at the Met

Impossible Conversations: Schiaparelli and Prada at the Metropolitan Museum of Art in New York closes TOMORROW Sunday, August 19, 2012. My review of the exhibition was published on Fashion Projects and can be read here.

Raquel Gaudard Interviews Me about Fashion as Art in the Museum

Not long ago, Brazillian journalist and editor Racquel Gaudard contacted me for an article she was writing for the publication Duetto. Her article was published last month and can be viewed here. Even if you don't understand Portugese, this publication is filled with beautiful imagery. Racquel also kindly provided me with a translation of the article into English for my blog.

When fashion in the museum became a synonym of art
By Raquel Gaudard

The 2012 calendar is full of great fashion exhibitions not to miss, however, the most awaited are – once again – happening far from Brazil.

The Metropolitan Museum of Art (MET) presents in New York, from May 10th to August 19th, “Schiaparelli and Prada – Impossible Conversations”. Elsa Schiaparelli and Miuccia Prada, parted by time and linked by style connections, get an exhibition that shows how both explored different angles of similar issues in their collections.

Heading to the old world, specifically to Paris, the Les Arts Decoratifs is ready to open its doors and face a huge line of fashion lovers, coming from all parts of the world – that´s what the exhibition  “Louis Vuitton - Marc Jacobs” is expecting – from March 9th to September 16th. In view of the extended time, the foresights point to a success as great as Alexander McQueen´s show, last year. Almost 700 thousand people passed by the event, a great amount, specially if we consider the contemporary art audience.

“Fashion exhibitions are in fashion”, says Ingrid Mida, Canadian artist and researcher of the intersection of fashion, art and history. “Fashion attracts young audiences into museums, and savvy curators are aware of the seductive power of staging exhibitions that will bring people into the museum”, she analyses.

Ingrid reminds us that it was Diana Vreeland who first presented, in a museum, the work of an living fashion designer, in 1983, when she showed off an Yves Saint Laurent retrospective, at the MET. “That exhibition generated a lot of controversy, but also set a precedent that others have since followed”. For Mida, fashion shows are more accessible to the mainstream perception than the traditional contemporary art installations, fact that explains – in her point of view – the big audience created by these events.

Report from Milan Fashion Tales 2012

Dolci is the word I would use to describe my trip to Milan Fashion Tales 2012. It was three days of intense focus on fashion theory and I took it all in like a sponge. Funnily enough, many people said to me "You look familiar" and when I'd admit that I was the author of "Fashion is my Muse!", they would often laugh and said they had visited before. It seems that my slog (scholarly weblog) is a fashion academic's guilty pleasure.....

The Duomo in Milan, Photo by Ingrid Mida 2012

The conference was kicked off by fashion scholar Valerie Steele who gave a talk entitled "Is Fashion Art?". She had given a similar paper last summer but revised this talk to incorporate the quote from Muccia Prada used in the Costume Institute's exhibit on Schiaparelli and Prada: Impossible Conversations at the Metropolitan Museum of Art. Prada said: “Dress designing is creative, but it is not an art…. But to be honest, whether fashion is art or whether even art is art doesn’t really interest me. Maybe nothing is art. Who cares!”

Prada and Schiaparelli: Impossible Conversations

Surreal Body Gallery
Prada and Schiaparelli: Impossible Conversations
Courtesy of the Metropolitan Museum of Art

At the press preview yesterday for the Prada and Schiaparelli: Impossible Conversations at the Metropolitan Museum of Art, it seemed like there were three times as many press in attendance as compared to last year. It was a standing room only situation during the presentations by curators Harold Koda and Andrew Bolton, and inside the galleries, it was an elbows out scenario. Perhaps after the McQueen blockbuster, fashion in the museum has gained a new level of respect by the press. Seen in the crowd were Hamish Bowles, Robin Givhan, Bill Cunningham and Tavi Gavinson. My review for Fashion Projects was posted last night and can be read here.

Prada and Schiaparelli: Impossible Conversations opens to the public at the Costume Institute of the Metropolitan Museum of Art in New York City on May 10, 2012 and will run until August 19, 2012.

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All text and images on this blog are the copyright of Ingrid Mida, unless otherwise noted. The copying of posts, images and/or text without proper attribution is violation of copyright and legal action will be pursued.